The internet dating industry is showing no signs of reducing. Relating to a Pew Research Center survey carried out in 2015, 15% of U.S. Grownups used online dating services or mobile dating apps and almost 1 / 2 of people knows a person who makes use of dating that is online who may have met a spouse or partner in this manner.
Odds are, you or some one you realize has tried internet dating. Therefore, we had been inquisitive: just what does this industry offer with regards to e-mail marketing?
We looked over a number of free dating apps and services (Bumble, Coffee Meets Bagel, Hinge, Match, OkCupid, and Tinder, to call just a couple of) to determine what brands really delivered e-mails consistently and efficiently. Here’s just what we discovered from how three brands are handling internet dating e-mails.
Friendly and approachable: OkCupid’s bold, fresh appearance
OkCupid is just a dating that is free that’s been with us since 2004; it’s available on the internet and via apps for iPhone and Android os. Earlier this season, OkCupid’s application and web site both underwent a redesign; now, there’s a bold, fresh appearance that’s “quirky” and illustration-driven. Here’s a review of the company’s introductory email:
Here’s why this design works:
- Simple, branded header. OkCupid skips the mess of a navigation menu, which consists of logo design being a header that is simple that makes it versatile and effective.
- Cheerful hero illustration. The example style is playful and enjoyable, plus the festive character is a great option for an email that is welcome.
- Big, legible text. All the e-mail is live text, so might there be fewer rendering dangers, while the content is quick and simple to see. (more…)