Guys’s Activewear Sales Growth Continues to Outpace ladies’ into the U.S., <a href=""></a> Reports The NPD Group

The worldwide Women’s Markets in Turkey, Russia, South Korea, and China Grew the Fastest in 2019

PORT WASHINGTON, N.Y. (PRWEB) March 09, 2020

Ladies’ activewear product product product sales into the U.S. Stayed flat in 2019 throughout the past 12 months, underperforming the guys’s market which grew by 2%, based on the NPD Group. For a third consecutive 12 months, guys’s product product sales expanded at a faster price than ladies’.

The U.S. Adult activewear industry created $50.3 billion in product sales for 2019, with guys’s accounting for 51% share of the market and ladies’ at 49%.

“the ladies’s athletic clothing market continues to be the activities industry’s best failure, yet its biggest possibility. Conventional brands that are athletic to struggle at the cost of straight brands. To reach your goals, brands and merchants of most sizes must place a complete great deal of resources behind women’s item. Creating a honest connection and understanding where she stores will also be crucial, ” stated Matt Powell, senior vice president and activities industry advisor, The NPD Group. “Women’s recreations continues to flourish, since will the ladies whom perform them. It is the right time to blow up the activewear retail model, which can be maybe maybe perhaps not in sync with today’s girl. “